Mrs Dansua intends to pursue an aggressive tourism development project she says must transform the sector.
She met with news editors Friday to put her plans before them, solicit their input and court their support.
Giving an overview of some of the problems militating against the development of the sector – which she intends to tackle head-on – the minister said the perilous nature of road travel, coupled with high domestic airfares, were seriously undermining efforts to increase the numbers of tourism arrivals in the country. This, she said had been compounded by the difficult-to-access nature of some of the tourist sites.
Inadequate marketing and branding, in her view, negatively affects the growth of the sector which is the fourth largest foreign exchange earner in the country.
To address these challenges, Ms Sena Dansua said an ultra-modern Tourism Information Centre, expected to be completed by October this year, was being constructed in Accra.
Recognizing that there can never be enough funding from central government, the tourism minister said a Ghana Tourism Development Fund to source and pool resources from donors and the private sector, was in the works.
She is not impressed that the collaboration between the private and public sectors in the development of tourism is weak, and indicated her desire to strengthen the collaboration.
Ms Sena Dansua, who is also the Member of Parliament for North Dayi in the Volta Region, said she was also concerned with the preponderance of sensational journalism, arguing that such media reports can create a non-existent bleak atmosphere in the country and which will scare potential tourists.
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